Establish TinyPrints as the online solution for creating unique, premium cards for your holiday needs, drive new customers to the site, and engage with existing customers.
Working closely with the creative director, merchandising and integrated marketing teams to concept and execute the TinyPrints Holiday Catalog and campaign. The campaign and Kit of Parts were applied to the 2018 holiday catalog, homepages, social and other CRM outlets.
The campaign conveys the season of splendor and emphasizes TinyPrints as a leader of premium cards in the stationery industry. This catalog resulted in incremental DM revenue vs. the previous year at a +50% iROI, and 6% revenue growth for DM as a channel. The homepage shown below resulted in over 400,000 visits to the site, 9% conversion and 5 million dollars in revenue.