The Senior Week 2016 identity is an extension of the Ohio University brand, using university fonts and colors to maintain consistency with brand standards. The brand has its own persona while being connected to the institutional brand of Ohio University. Key indicators for the visual identity were vivid colors and playful typography. An outline font was developed for the event based on university standard fonts. The design will be used annually for the event with a changing color theme that will allow for an evolving aesthetic while maintaining the brand image.
The mission of Senior Week is to celebrate seniors before they graduate. Every spring the Ohio University Alumni Association and other units within the university community work together to launch Senior Week, a week long celebration bursting with exciting events for all of OHIO's soon-to-be Athens and regional campus graduates. Events range from helping students prepare for their next job, educating seniors about how they can get involved with the Alumni Association after graduation, or just helping them celebrate their last couple of weeks on campus.