The Senior Week 2016 identity is an extension of the Ohio University brand, using university fonts and colors to maintain consistency with brand standards. The brand has its own persona while being connected to the institutional brand of Ohio University. Key indicators for the visual identity were vivid colors and playful typography. An outline font was developed for the event based on university standard fonts. The design will be used annually for the event with a changing color theme that will allow for an evolving aesthetic while maintaining the brand image.